Q. Is there such a thing as a typical day for you and what does it look like?
There are no 2 days that are the same. My days can consist of working with the design team on new collections looking at styling, colour palettes and print direction to attending garment fittings on our in house model, to organizing and planning brand campaigns and social content with the marketing team, to directing photo-shoots or working on business strategies with the management team. The diversity of my day keeps me on my toes and I love it!
Q. What are some tips to stay creative during isolation?
I am really viewing this time as a reset moment - for me it's the perfect time to really work on all those things that I normally say I am too busy to get around to - no excuses! I am really enjoying cooking up new recipes (apologies to the taste testers of these!) I am also using this time to go through my wardrobe and donating anything I don't wear or re imagining things to create new outfit choices. Now is the best time to start that craft project you have been meaning to do - whether you are born creative or not, the fun part is actually just starting and seeing where you end up!
Q. I've read that Review is vintage inspired, where do you find your inspiration?
We study vintage silhouettes through looking in historical fashion books and the clothing of iconic women from eras gone by. We also travel the world getting inspired by browsing vintage stores in Paris, London, New York and LA. A favourite place of mine in the Rose Bowl flea market in Pasadena, California. I love to rummage through racks of clothing look for a great detail or silhouette or the perfect hand painted floral to inspire a new print. Even bric-a-brac can inspire us, one season we based a collection around a photo album from the early '50's we found at a flea market that was also someone's diary of events from her life. We developed a range around the characters in the diary based on their lifestyle, the events they attended, and their personalities - I have no idea who they were but they lived a fabulous life and the photos were both enchanting and inspiring.
Q. What is the process behind bringing a collection to life?
We start off with our mood/ theme and a colour palette and print direction for a collection and then the talented design team sketch up styles for the range. This then gets passed to our in-house pattern making team to craft the first pattern. Our machinist works her magic to make the first sample and then we start the fitting process to ensure that each garment fits well, is comfortable and constructed to our standards. Alongside this out designers develop the prints or fabrics with out mills and these go on to be made into yardage in time for when each style is ready to be produced. The fact that this process is all done here in Melbourne means that we control our quality, workmanship and make changes quickly to ensure the best for our customers. I truly love that we honour the craft or design and skill of pattern making and that we keep this here in Australia.
Q. What was one of your favourite photo shoots?
This is like picking a favourite child! But I think it's the "Aloha" campaign from Summer 2014 where we shot with a vintage plane. However "The beauty Parlour" from the same season comes a close second - the vintage salon set we built was so much fun with the retro hair dryers, the reception desk and of course the poodle!