Behind The Campaign

Behind The Campaign

Take a close look at the behind the scenes moments from our #ReviewGirl Campaign. Nothing means more to us here at Review than our COMMUNITY, and that’s why we created this special campaign to celebrate all the wonderful women that make the brand what it is. We were overwhelmed with love when receiving your applications and it was so hard to choose the lucky 14 ladies who took part. We flew everyone into Melbourne from all across Australia and treated them to a day of glitz, glamour & fun times. The result just may be one of our favourite campaigns ever!

14 July 2020
Review Girl Campaign
Review Girl Campaign

It's time to celebrate all the amazing women who make our brand special.

It's time to celebrate all the amazing women who make our brand special.

Those behind the scenes making the magic happen, our beautiful store staff and of course our wonderful customers. Each of the women who touch our brand has a unique story to tell - stories of joy, of personal achievement, of overcoming the odds but most of all stories of seeing the beauty in this life. 

We aren't a fashion brand, we are a community - a community of love, respect and empowerment. 

#REVIEWGIRL is more than a hashtag, it's a way of life... it's what we all live and breathe. Through good times and bad times we stand strong together. 

Who run the world?

REVIEW GIRLS!

Review Girl Campaign
Review Girl Campaign

We searched Australia wide for 14 dynamic women who loved or worked for the Review brand and represented our amazing community. The lucky winners of this once in a lifetime experience were treated to a morning of pampering by professional hair and makeup artists before being styled by none other than the Creative Director in their favourite Review pieces from the upcoming collection. It was fair to say that the lovely ladies were excited to see the upcoming collection before it even launched!

Each #reviewgirl took part in their own personal Q&A so we could get to know them better and share their stories with other girls in the Review community via our blog and social media. The afternoon involved feeling like a supermodel with group and individual photo shoots (and yummy platters to enjoy along the way!).

Review Girl Campaign

To cap off the day, the #reviewgirls were treated to an evening of wining and dining with the Review Marketing Team and Designers to discuss all things vintage inspired frocks, the power of women embracing women and also getting to know the other like-minded women who they shared this experience with.

The result was one of our most meaningful and favourite campaigns to date! We can't wait until the day we get to do this again! 

Thank you SO MUCH to our bombshell #reviewgirls who made the day a success and are now part of the Review community forever.

Until next time, 

We searched Australia wide for 14 dynamic women who loved or worked for the Review brand and represented our amazing community. The lucky winners of this once in a lifetime experience were treated to a morning of pampering by professional hair and makeup artists before being styled by none other than the Creative Director in their favourite Review pieces from the upcoming collection. It was fair to say that the lovely ladies were excited to see the upcoming collection before it even launched!

Each #reviewgirl took part in their own personal Q&A so we could get to know them better and share their stories with other girls in the Review community via our blog and social media. The afternoon involved feeling like a supermodel with group and individual photo shoots (and yummy platters to enjoy along the way!).

Review Girl Campaign

To cap off the day, the #reviewgirls were treated to an evening of wining and dining with the Review Marketing Team and Designers to discuss all things vintage inspired frocks, the power of women embracing women and also getting to know the other like-minded women who they shared this experience with.

The result was one of our most meaningful and favourite campaigns to date! We can't wait until the day we get to do this again! 

Thank you SO MUCH to our bombshell #reviewgirls who made the day a success and are now part of the Review community forever.

Until next time, 

The Review team xo 

Review Girl Campaign
Review Girl Campaign

Go behind the scenes of the campaign

Go behind the scenes of the campaign

 

Listen to what our #REVIEWGIRLS love about our brand!

Listen to what our #REVIEWGIRLS love about our brand!

 

 

Listen to what our staff members love about our brand!

Listen to what our staff members love about our brand!

 

The stories behind the inspiring women featured in our campaign

The stories behind the inspiring women featured in our campaign