Behind the Campaign : La Vie En Rose

See life through rose tinted glasses and live in rose printed fashion with our new collection La Vie en Rose.
Our new collection establishes that florals are forever, with beautiful floral prints that are feminine and timeless. What better way to showcase La Vie en Rose than with a flower wall!
The campaign blooms in a spectacular fashion thanks to the breathtaking floral wall. Melbourne florist Fowlers Flowers provided the beautiful flowers for our social photoshoots and we were so excited to see them create the flower wall of our dreams for this campaign.
The flower wall featured flowers in deep autumnal tones, including snapdragons, tulips, roses, stock, chrysanthemum and amaranth in the feature. The display was finished with autumn foliages like Japanese maple, oak and smoke bush.
On the day of the photoshoot, the magnificent wall took Rocky and Crystal from Fowlers Flowers two hours to construct. The flower wall was constructed of 8 sections of flowers in floral foam, which was attached to a scaffolding pole to create the beautiful hanging display.

Crystal and Rocky from Fowlers Flowers in front of their beautiful creation
The autumnal shades of flowers perfectly complement the collection’s rich palette of crimson, ivy and noir black, which is anchored by flickers of pink for a hint of romance.
Soft accents of velvet, jewels, and lust-worthy embroidery create pieces you will cherish in your wardrobe forever and ever!
Luxurious lace inserts and sheer mesh panelling are perfect for a sultry evening look, while peter pan collars and pussy bow neckties keep it fun and feminine.
This Winter, live La Vie en Rose.
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